fix: update make targets and docs (#41)

---------

Co-authored-by: Adriel Perkins <[email protected]>

Makefile

@@ -10,11 +10,11 @@ build: poetry-install
 	poetry run mkdocs build
 
 .PHONY: serve
-serve: 
+serve: poetry-install
 	poetry run mkdocs serve
 
-.PHONY: install-deps
-install-deps:
+.PHONY: brew
+brew:
 	brew bundle --force
 
 .PHONY: backstage

README.md

@@ -1,25 +1,47 @@
 # openo11y.dev
 
-Welcome to Open O11y! This repository hosts the website files for [openo11y.dev](https://openo11y.dev), an open-source public website with guidance and information on observability (o11y).
+Welcome to OpenO11y! This repository hosts the website files for
+[openo11y.dev](https://openo11y.dev), an open-source public website dedicated
+to providing guidance and resources on observability (o11y).
 
-If you're looking to contribute, please see the [contributing](./docs/contributing.md) documentation.
+If you're looking to contribute, please see the
+[contributing](./docs/contributing.md) documentation.
 
 ## Local Development
 
-### MkDocs
+### Prerequisites
 
-The site is built using `mkdocs`. You can serve the site locally by running
+The following tools will need to be installed:
 
-```sh
-make install-deps
-make build
-make serve
-```
+- [Make](https://www.gnu.org/software/make/): A build automation tool.
+- [Python](https://www.python.org/downloads/): The programming language used
+  for development.
+- [Poetry](https://python-poetry.org/docs/#installation): A tool for dependency
+  management in Python.
+
+Note: OSX users with [Homebrew](https://brew.sh/) installed can install Poetry
+by running the command `make brew`.
+
+### Working on Documentation
+
+Our site is built using [mkdocs](https://www.mkdocs.org/), a static site
+generator optimized for project documentation. It features hot reloading,
+allowing immediate preview of changes, and can compile documentation into
+static assets for deployment.
+
+To work on the documentation:
+
+- Use `make serve` to start a local server. Your changes can be viewed in
+  real-time at http://127.0.0.1:8000.
+- To build the documentation, run `make build`. This command generates static
+  files and stores them in the `./site` directory.
 
 ## Contributing
 
 - Follow the guidelines established in [CONTRIBUTING.md](docs/CONTRIBUTING.md)
-- Images should be placed under the root `img` folder and referred to using HTML `<img>` tags
+- Images should be placed under the root `img` folder and referred to using
+  HTML `<img>` tags
 - H3 header (`###`) should be the default header within a page
-- H2 header (`##`) will appear in the navigation as the page's table of contents
+- H2 header (`##`) will appear in the navigation as the page's table of
+  contents
 - make sure to add to _sidebar