diff --git a/dialogue-core/src/main/java/com/palantir/dialogue/core/DialogueChannel.java b/dialogue-core/src/main/java/com/palantir/dialogue/core/DialogueChannel.java
index e4424d0e8..efd5a0ac5 100644
--- a/dialogue-core/src/main/java/com/palantir/dialogue/core/DialogueChannel.java
+++ b/dialogue-core/src/main/java/com/palantir/dialogue/core/DialogueChannel.java
@@ -253,7 +253,8 @@ private static EndpointChannelFactory createEndpointChannelFactory(Channel multi
                 channel = new RangeAcceptsIdentityEncodingChannel(channel);
                 channel = ContentEncodingChannel.of(channel, endpoint);
                 channel = TracedChannel.create(cf, channel, endpoint);
-                if (ChannelToEndpointChannel.isConstant(endpoint)) {
+                if (ChannelToEndpointChannel.isConstant(endpoint)
+                        || endpoint.tags().contains("dialogue-enable-endpoint-timing")) {
                     // Avoid producing metrics for non-constant endpoints which may produce
                     // high cardinality.
                     channel = TimingEndpointChannel.create(cf, channel, endpoint);