diff --git a/.gitignore b/.gitignore
index e211849..ad2c9bf 100644
--- a/.gitignore
+++ b/.gitignore
@@ -2,7 +2,7 @@
 .dir-locals.el
 
 # setuptools_scm
-src/awkward_pandas/version.py
+src/akimbo/version.py
 
 # Byte-compiled / optimized / DLL files
 __pycache__/
diff --git a/README.md b/README.md
index 8b01e54..76bda7e 100644
--- a/README.md
+++ b/README.md
@@ -1,13 +1,13 @@
-# awkward-pandas
+# akimbo
 
 > Awkward Array extension for use in pandas.
 
-[![Tests](https://github.com/intake/awkward-pandas/actions/workflows/pypi.yml/badge.svg)](https://github.com/intake/awkward-pandas/actions/workflows/pypi.yml)
-[![Documentation Status](https://readthedocs.org/projects/awkward-pandas/badge/?version=latest)](https://awkward-pandas.readthedocs.io/en/latest/?badge=latest)
+[![Tests](https://github.com/intake/akimbo/actions/workflows/pypi.yml/badge.svg)](https://github.com/intake/akimbo/actions/workflows/pypi.yml)
+[![Documentation Status](https://readthedocs.org/projects/akimbo/badge/?version=latest)](https://akimbo.readthedocs.io/en/latest/?badge=latest)
 
 See the [quick
-start](https://awkward-pandas.readthedocs.io/en/latest/quickstart.html)
-in the documentation for an introduction to awkward-pandas.
+start](https://akimbo.readthedocs.io/en/latest/quickstart.html)
+in the documentation for an introduction to akimbo.
 
 Acknowledgements
 ----------------
diff --git a/docs/api.rst b/docs/api.rst
index b7c099a..5c6c996 100644
--- a/docs/api.rst
+++ b/docs/api.rst
@@ -1,7 +1,7 @@
-awkward-pandas
+akimbo
 ==============
 
-.. currentmodule:: awkward_pandas
+.. currentmodule:: akimbo
 
 Top Level Functions
 ~~~~~~~~~~~~~~~~~~~
@@ -17,7 +17,7 @@ Top Level Functions
 Accessor
 ~~~~~~~~
 
-.. currentmodule:: awkward_pandas.accessor
+.. currentmodule:: akimbo.accessor
 
 .. autosummary::
    :toctree: generated/
diff --git a/docs/conf.py b/docs/conf.py
index 430d774..461cf3c 100644
--- a/docs/conf.py
+++ b/docs/conf.py
@@ -6,7 +6,7 @@
 # -- Project information -----------------------------------------------------
 # https://www.sphinx-doc.org/en/master/usage/configuration.html#project-information
 
-project = "awkward-pandas"
+project = "akimbo"
 copyright = "2022, Awkward Developers"
 author = "Awkward Developers"
 
@@ -29,7 +29,7 @@
     "Thumbs.db",
     ".DS_Store",
     "**.ipynb_checkpoints",
-    "**awkward-pandas-demo.ipynb",
+    "**akimbo-demo.ipynb",
 ]
 
 
diff --git a/docs/demo/awkward-pandas-demo.ipynb b/docs/demo/awkward-pandas-demo.ipynb
index c4bac8b..bbc2448 100644
--- a/docs/demo/awkward-pandas-demo.ipynb
+++ b/docs/demo/awkward-pandas-demo.ipynb
@@ -7,7 +7,7 @@
    "metadata": {},
    "outputs": [],
    "source": [
-    "import awkward_pandas\n",
+    "import akimbo\n",
     "import pandas as pd\n",
     "import awkward as ak\n",
     "import dask_awkward as dak"
@@ -442,7 +442,7 @@
    "id": "04ecbc23-4834-4ebe-bdb5-f2e467c2137d",
    "metadata": {},
    "source": [
-    "In awkward-pandas world we have access to functions from the awkward-array API:"
+    "In akimbo world we have access to functions from the awkward-array API:"
    ]
   },
   {
@@ -955,7 +955,7 @@
    "metadata": {},
    "outputs": [],
    "source": [
-    "merged = awkward_pandas.merge(df[[\"run\", \"luminosityBlock\"]])"
+    "merged = akimbo.merge(df[[\"run\", \"luminosityBlock\"]])"
    ]
   },
   {
@@ -1024,7 +1024,7 @@
     }
    ],
    "source": [
-    "ak.to_parquet(awkward_pandas.merge(df[df.luminosityBlock == maybe_strange_lumiblock]), \"strange.parquet\")"
+    "ak.to_parquet(akimbo.merge(df[df.luminosityBlock == maybe_strange_lumiblock]), \"strange.parquet\")"
    ]
   },
   {
@@ -1051,7 +1051,7 @@
     }
    ],
    "source": [
-    "ak.to_parquet(awkward_pandas.merge(df[df.luminosityBlock == maybe_strange_lumiblock]).values._data, \"strange.parquet\")"
+    "ak.to_parquet(akimbo.merge(df[df.luminosityBlock == maybe_strange_lumiblock]).values._data, \"strange.parquet\")"
    ]
   },
   {
diff --git a/docs/index.rst b/docs/index.rst
index 9d4a892..0778598 100644
--- a/docs/index.rst
+++ b/docs/index.rst
@@ -1,4 +1,4 @@
-.. awkward-pandas documentation master file, created by
+.. akimbo documentation master file, created by
    sphinx-quickstart on Wed Oct 26 10:24:20 2022.
    You can adapt this file completely to your liking, but it should at least
    contain the root `toctree` directive.
@@ -6,7 +6,7 @@
 Awkward Pandas
 ==============
 
-The awkward-pandas project provides a Pandas `ExtensionArray`_ and
+The akimbo project provides a Pandas `ExtensionArray`_ and
 `ExtensionDtype`_ that enable analysis of nested, non-tabular data in
 workflows that are already leveraging `Pandas`_ Series and DataFrames.
 
diff --git a/docs/install.rst b/docs/install.rst
index 2f62b12..ca4cf04 100644
--- a/docs/install.rst
+++ b/docs/install.rst
@@ -4,7 +4,7 @@ Installation
 Requirements
 ~~~~~~~~~~~~
 
-To install ``awkward-pandas`` you will need both ``awkward`` and
+To install ``akimbo`` you will need both ``awkward`` and
 ``pandas``. Whether you install from PyPI or conda-forge, these
 requirements will be enforced. The strict requirements are:
 
@@ -16,14 +16,14 @@ From PyPI
 
 .. code-block:: none
 
-   $ pip install awkward-pandas
+   $ pip install akimbo
 
 From conda-forge
 ~~~~~~~~~~~~~~~~
 
 .. code-block:: none
 
-   $ conda install awkward-pandas -c conda-forge
+   $ conda install akimbo -c conda-forge
 
 Optional dependencies
 ~~~~~~~~~~~~~~~~~~~~~
diff --git a/docs/quickstart.ipynb b/docs/quickstart.ipynb
index 665c35c..249bfc8 100644
--- a/docs/quickstart.ipynb
+++ b/docs/quickstart.ipynb
@@ -24,7 +24,7 @@
    "outputs": [],
    "source": [
     "import awkward as ak\n",
-    "import awkward_pandas as akpd\n",
+    "import akimbo as akpd\n",
     "import numpy as np\n",
     "import pandas as pd"
    ]
@@ -59,11 +59,11 @@
     {
      "data": {
       "text/html": [
-       "<pre style=\"white-space:pre;overflow-x:auto;line-height:normal;font-family:Menlo,'DejaVu Sans Mono',consolas,'Courier New',monospace\">awkward_pandas  <span style=\"color: #008080; text-decoration-color: #008080; font-weight: bold\">2023.8</span>.<span style=\"color: #008080; text-decoration-color: #008080; font-weight: bold\">1.</span>dev2+g7abb99c\n",
+       "<pre style=\"white-space:pre;overflow-x:auto;line-height:normal;font-family:Menlo,'DejaVu Sans Mono',consolas,'Courier New',monospace\">akimbo  <span style=\"color: #008080; text-decoration-color: #008080; font-weight: bold\">2023.8</span>.<span style=\"color: #008080; text-decoration-color: #008080; font-weight: bold\">1.</span>dev2+g7abb99c\n",
        "</pre>\n"
       ],
       "text/plain": [
-       "awkward_pandas  \u001b[1;36m2023.8\u001b[0m.\u001b[1;36m1.\u001b[0mdev2+g7abb99c\n"
+       "akimbo  \u001b[1;36m2023.8\u001b[0m.\u001b[1;36m1.\u001b[0mdev2+g7abb99c\n"
       ]
      },
      "metadata": {},
@@ -164,7 +164,7 @@
    "id": "021d3236",
    "metadata": {},
    "source": [
-    "We get a series representation of the awkward array by using awkward-pandas `form_awkward` function:"
+    "We get a series representation of the awkward array by using akimbo `form_awkward` function:"
    ]
   },
   {
@@ -569,7 +569,7 @@
     {
      "data": {
       "text/plain": [
-       "<awkward_pandas.accessor.AwkwardAccessor at 0x13ff18cd0>"
+       "<akimbo.accessor.AwkwardAccessor at 0x13ff18cd0>"
       ]
      },
      "execution_count": 13,
@@ -676,7 +676,7 @@
     "\n",
     "2. In the second call we are accessing the underlying array directly, still via the `ak` accessor, but we then call the `ak.min` function directly, so an awkward `Array` object is returned.\n",
     "\n",
-    "The second path should be somewhat rare when using awkward-pandas. The purpose of awkward-pandas is to plug awkward-arrays into Pandas-like workflows. If you find yourself reaching for the second type of call, then think about if you actually need Pandas at all! You may be fine just using awkward-array. Of course, there will be occasional reasons to need to reach down to the underlying array, which is why we provide that interface.\n",
+    "The second path should be somewhat rare when using akimbo. The purpose of akimbo is to plug awkward-arrays into Pandas-like workflows. If you find yourself reaching for the second type of call, then think about if you actually need Pandas at all! You may be fine just using awkward-array. Of course, there will be occasional reasons to need to reach down to the underlying array, which is why we provide that interface.\n",
     "\n",
     "In general, the `ak` accessor on a `Series` of `awkward` dtype can be used to leverage the `awkward` library while continuing to work with `Series` objects. "
    ]
diff --git a/pyproject.toml b/pyproject.toml
index dd09088..134a699 100644
--- a/pyproject.toml
+++ b/pyproject.toml
@@ -3,7 +3,7 @@ requires = ["hatchling>=1.8.0", "hatch-vcs"]
 build-backend = "hatchling.build"
 
 [project]
-name = "awkward-pandas"
+name = "akimbo"
 description = "Awkward Array Pandas Extension"
 readme = "README.md"
 license = "BSD-3-Clause"
@@ -35,7 +35,7 @@ dynamic = ["version"]
 
 [project.optional-dependencies]
 complete = [
-  "awkward-pandas[strings,parquet,dask]",
+  "akimbo[strings,parquet,dask]",
 ]
 dask = [
   "dask[dataframe]",
@@ -47,7 +47,7 @@ strings = [
   "pyarrow >=7.0.0",
 ]
 test = [
-  "awkward-pandas[complete]",
+  "akimbo[complete]",
   "pytest >=6.0",
   "pytest-cov >=3.0.0",
   "distributed",
@@ -61,15 +61,15 @@ docs = [
 ]
 
 [project.urls]
-Homepage = "https://github.com/intake/awkward-pandas"
-"Bug Tracker" = "https://github.com/intake/awkward-pandas/issues"
+Homepage = "https://github.com/intake/akimbo"
+"Bug Tracker" = "https://github.com/intake/akimbo/issues"
 
 [tool.hatch.version]
 source = "vcs"
-path = "src/awkward_pandas/__init__.py"
+path = "src/akimbo/__init__.py"
 
 [tool.hatch.build.hooks.vcs]
-version-file = "src/awkward_pandas/version.py"
+version-file = "src/akimbo/version.py"
 
 [tool.hatch.build.targets.sdist]
 include = ["/src"]
@@ -125,8 +125,8 @@ fail_under = 75
 show_missing = true
 
 [tool.coverage.run]
-omit = ["src/awkward_pandas/version.py"]
-source = ["src/awkward_pandas"]
+omit = ["src/akimbo/version.py"]
+source = ["src/akimbo"]
 
 [tool.ruff]
 ignore = ["E501"]
diff --git a/src/akimbo/__init__.py b/src/akimbo/__init__.py
new file mode 100644
index 0000000..ce7c3bf
--- /dev/null
+++ b/src/akimbo/__init__.py
@@ -0,0 +1,11 @@
+from __future__ import annotations
+
+import akimbo.dask
+import akimbo.pandas  # noqa
+from akimbo.io import read_json, read_parquet
+from akimbo.version import version as __version__  # noqa
+
+__all__ = (
+    "read_parquet",
+    "read_json",
+)
diff --git a/src/awkward_pandas/dask.py b/src/akimbo/dask.py
similarity index 93%
rename from src/awkward_pandas/dask.py
rename to src/akimbo/dask.py
index 5ca28f7..acf17cc 100644
--- a/src/awkward_pandas/dask.py
+++ b/src/akimbo/dask.py
@@ -7,8 +7,8 @@
     register_series_accessor,
 )
 
-from awkward_pandas.mixin import Accessor as AkAccessor
-from awkward_pandas.pandas import PandasAwkwardAccessor
+from akimbo.mixin import Accessor as AkAccessor
+from akimbo.pandas import PandasAwkwardAccessor
 
 
 class DaskAwkwardAccessor(AkAccessor):
@@ -61,7 +61,7 @@ def run(self, *args, **kwargs):
                 meta = None
 
             def inner(data, _=DaskAwkwardAccessor):
-                import awkward_pandas.pandas  # noqa: F401
+                import akimbo.pandas  # noqa: F401
 
                 ar2 = (ar.ak.array if hasattr(ar, "ak") else ar for ar in args)
                 out = op(data.ak.array, *ar2, **kwargs)
@@ -82,7 +82,7 @@ def __getattr__(self, item):
             @functools.wraps(func)
             def f(*others, **kwargs):
                 def func2(data):
-                    import awkward_pandas.pandas  # noqa: F401
+                    import akimbo.pandas  # noqa: F401
 
                     # data and others are pandas objects here
                     return getattr(data.ak, item)(*others, **kwargs)
diff --git a/src/awkward_pandas/datetimes.py b/src/akimbo/datetimes.py
similarity index 100%
rename from src/awkward_pandas/datetimes.py
rename to src/akimbo/datetimes.py
diff --git a/src/awkward_pandas/io.py b/src/akimbo/io.py
similarity index 90%
rename from src/awkward_pandas/io.py
rename to src/akimbo/io.py
index 7121c78..83e6923 100644
--- a/src/awkward_pandas/io.py
+++ b/src/akimbo/io.py
@@ -3,7 +3,7 @@
 import awkward as ak
 import fsspec
 
-import awkward_pandas.pandas
+import akimbo.pandas
 
 
 def read_parquet(
@@ -28,7 +28,7 @@ def read_parquet(
         will return a series.
     """
     ds = ak.from_parquet(url, storage_options=storage_options, **kwargs)
-    s = awkward_pandas.pandas.PandasAwkwardAccessor._to_output(ds)
+    s = akimbo.pandas.PandasAwkwardAccessor._to_output(ds)
     if extract:
         return s.ak.unmerge()
     return s
@@ -58,7 +58,7 @@ def read_json(
             line_delimited=True,
             **kwargs,
         )
-    s = awkward_pandas.pandas.PandasAwkwardAccessor._to_output(ds)
+    s = akimbo.pandas.PandasAwkwardAccessor._to_output(ds)
     if extract:
         return s.ak.unmerge()
     return s
diff --git a/src/awkward_pandas/mixin.py b/src/akimbo/mixin.py
similarity index 98%
rename from src/awkward_pandas/mixin.py
rename to src/akimbo/mixin.py
index f31f8f0..ad9502a 100644
--- a/src/awkward_pandas/mixin.py
+++ b/src/akimbo/mixin.py
@@ -191,14 +191,14 @@ def array(self) -> ak.Array:
     @property
     def str(self):
         """Nested string operations"""
-        from awkward_pandas.strings import StringAccessor
+        from akimbo.strings import StringAccessor
 
         return StringAccessor(self)
 
     @property
     def dt(self):
         """Nested datetime operations"""
-        from awkward_pandas.datetimes import DatetimeAccessor
+        from akimbo.datetimes import DatetimeAccessor
 
         return DatetimeAccessor(self)
 
diff --git a/src/awkward_pandas/pandas.py b/src/akimbo/pandas.py
similarity index 96%
rename from src/awkward_pandas/pandas.py
rename to src/akimbo/pandas.py
index 10a1236..0b32daf 100644
--- a/src/awkward_pandas/pandas.py
+++ b/src/akimbo/pandas.py
@@ -3,7 +3,7 @@
 import pyarrow
 import pyarrow as pa
 
-from awkward_pandas.mixin import Accessor
+from akimbo.mixin import Accessor
 
 
 @pd.api.extensions.register_series_accessor("ak")
diff --git a/src/awkward_pandas/polars.py b/src/akimbo/polars.py
similarity index 90%
rename from src/awkward_pandas/polars.py
rename to src/akimbo/polars.py
index 249a8e3..350661e 100644
--- a/src/awkward_pandas/polars.py
+++ b/src/akimbo/polars.py
@@ -1,7 +1,7 @@
 import awkward as ak
 import polars as pl
 
-from awkward_pandas.mixin import Accessor
+from akimbo.mixin import Accessor
 
 
 @pl.api.register_series_namespace("ak")
diff --git a/src/awkward_pandas/py.typed b/src/akimbo/py.typed
similarity index 100%
rename from src/awkward_pandas/py.typed
rename to src/akimbo/py.typed
diff --git a/src/awkward_pandas/strings.py b/src/akimbo/strings.py
similarity index 100%
rename from src/awkward_pandas/strings.py
rename to src/akimbo/strings.py
diff --git a/src/awkward_pandas/__init__.py b/src/awkward_pandas/__init__.py
deleted file mode 100644
index 8613a25..0000000
--- a/src/awkward_pandas/__init__.py
+++ /dev/null
@@ -1,11 +0,0 @@
-from __future__ import annotations
-
-import awkward_pandas.dask
-import awkward_pandas.pandas  # noqa
-from awkward_pandas.io import read_json, read_parquet
-from awkward_pandas.version import version as __version__  # noqa
-
-__all__ = (
-    "read_parquet",
-    "read_json",
-)
diff --git a/tests/test_dask.py b/tests/test_dask.py
index 74f4136..006dd5e 100644
--- a/tests/test_dask.py
+++ b/tests/test_dask.py
@@ -4,7 +4,7 @@
 
 dd = pytest.importorskip("dask.dataframe")
 
-import awkward_pandas.dask  # noqa
+import akimbo.dask  # noqa
 
 
 def test_simple_map():
diff --git a/tests/test_dt.py b/tests/test_dt.py
index a4dbc81..29bca57 100644
--- a/tests/test_dt.py
+++ b/tests/test_dt.py
@@ -2,7 +2,7 @@
 
 import pytest
 
-import awkward_pandas.pandas  # noqa
+import akimbo.pandas  # noqa
 
 pd = pytest.importorskip("pandas")
 
diff --git a/tests/test_pandas.py b/tests/test_pandas.py
index 544bd7e..d2786ff 100644
--- a/tests/test_pandas.py
+++ b/tests/test_pandas.py
@@ -2,7 +2,7 @@
 import pandas as pd
 import pytest
 
-pytest.importorskip("awkward_pandas.pandas")
+pytest.importorskip("akimbo.pandas")
 
 
 def test_len():
diff --git a/tests/test_polars.py b/tests/test_polars.py
index 3ecf817..837d559 100644
--- a/tests/test_polars.py
+++ b/tests/test_polars.py
@@ -2,7 +2,7 @@
 import pytest
 
 pl = pytest.importorskip("polars")
-pytest.importorskip("awkward_pandas.polars")
+pytest.importorskip("akimbo.polars")
 
 
 def test_simple():