diff --git a/examples_test.go b/examples_test.go
index 13c0913..9bb61a2 100644
--- a/examples_test.go
+++ b/examples_test.go
@@ -256,5 +256,5 @@ func ExampleItem_AddDuration() {
 
 	fmt.Println(i.IDuration)
 	// Output:
-	// 533
+	// 8:53
 }
diff --git a/podcast.go b/podcast.go
index 02ab7c6..4703d2e 100644
--- a/podcast.go
+++ b/podcast.go
@@ -456,12 +456,29 @@ var parseAuthorNameEmail = func(a *Author) string {
 }
 
 var parseDuration = func(duration int64) string {
-	// TODO: parse the output into iTunes nicely formatted version.
-	//
-	// iTunes supports the following:
-	//  HH:MM:SS
-	//  H:MM:SS
-	//  MM:SS
-	//  M:SS
-	return strconv.FormatInt(duration, 10)
+	h := duration / 3600
+	duration = duration % 3600
+
+	m := duration / 60
+	duration = duration % 60
+
+	s := duration
+
+	// HH:MM:SS
+	if h > 9 {
+		return fmt.Sprintf("%02d:%02d:%02d", h, m, s)
+	}
+
+	// H:MM:SS
+	if h > 0 {
+		return fmt.Sprintf("%d:%02d:%02d", h, m, s)
+	}
+
+	// MM:SS
+	if m > 9 {
+		return fmt.Sprintf("%02d:%02d", m, s)
+	}
+
+	// M:SS
+	return fmt.Sprintf("%d:%02d", m, s)
 }
diff --git a/podcast_internals_test.go b/podcast_internals_test.go
index 48fd5b3..9aba932 100644
--- a/podcast_internals_test.go
+++ b/podcast_internals_test.go
@@ -40,3 +40,22 @@ func TestEncodeError(t *testing.T) {
 	// assert
 	assert.Error(t, err)
 }
+
+func TestParseDuration(t *testing.T) {
+	t.Parallel()
+
+	assert.Equal(t, "0:00", parseDuration(0))
+	assert.Equal(t, "0:40", parseDuration(40))
+	assert.Equal(t, "1:00", parseDuration(60))
+	assert.Equal(t, "1:40", parseDuration(100))
+	assert.Equal(t, "2:01", parseDuration(121))
+	assert.Equal(t, "59:59", parseDuration(3599))
+	assert.Equal(t, "1:00:00", parseDuration(3600))
+	assert.Equal(t, "1:00:01", parseDuration(3601))
+	assert.Equal(t, "1:01:00", parseDuration(3660))
+	assert.Equal(t, "1:01:03", parseDuration(3663))
+	assert.Equal(t, "10:00:00", parseDuration(36000))
+	assert.Equal(t, "10:00:01", parseDuration(36001))
+	assert.Equal(t, "10:01:00", parseDuration(36060))
+	assert.Equal(t, "10:01:03", parseDuration(36063))
+}