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<!DOCTYPE html>
<html>
<head>
<title>04. El valor del diseño en la innovación 20210524</title>
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class: left, middle, inverse
# 04. El valor del diseño en la innovación
## 20210524
---
class:middle,center
## IDEAS EXISTENTES
___
<small><strong>INNOVACIÓN</strong></small>
___
## CULTURA Y SOCIEDAD
---
class:center,inverse
.image-large[]
---
class:center,middle
# no equivale a novedad técnica
## <span style="color:#ee84a4;">sino novedad social</span>
---
class:center,inverse
.image-large[]
---
class: middle,center
# la inovación es un *proceso*
## que si yace en el individuo
# no genera valor social
---
.large-image[]
---
.large-image[]
---
.large-image[]
---
.large-image[]
---
class:middle
# usuario
## ¿es el usuario capaz de innovar?
---
class:inverse
.large-image[]
---
class:inverse
.large-image[]
---
class:inverse
.large-image[]
.footnote[Image created based upon <a href="https://www.flickr.com/photos/41894190608@N01/4881852417">"fat frank bike"</a><span> by <a href="https://www.flickr.com/photos/41894190608@N01">dennis</a></span>, licensed under <a href="https://creativecommons.org/licenses/by/2.0/?ref=ccsearch&atype=html" style="margin-right: 5px;">CC BY 2.0</a><a href="https://creativecommons.org/licenses/by/2.0/?ref=ccsearch&atype=html" target="_blank" rel="noopener noreferrer"><img style="height: inherit;margin-right: 3px;display: inline-block;" src="https://search.creativecommons.org/static/img/cc_icon.svg?image_id=1a9edc83-cdc1-493e-95fd-bf57f341001a" /><img style="height: inherit;margin-right: 3px;display: inline-block;" src="https://search.creativecommons.org/static/img/cc-by_icon.svg" /></a>]
---
# usuario casual
.large-image[]
---
# usuario casual
* Usa lo mínimo
* No quiere complicarse
* Tiene su propia manera de usarlo
---
<!-- abue -->
.large-image[]
.footnote[<a href="https://www.flickr.com/photos/98994987@N00/27021003">"Never too old..."</a><span> by <a href="https://www.flickr.com/photos/98994987@N00">mhofstrand</a></span> is licensed under <a href="https://creativecommons.org/licenses/by-nd/2.0/?ref=ccsearch&atype=html" style="margin-right: 5px;">CC BY-ND 2.0</a><a href="https://creativecommons.org/licenses/by-nd/2.0/?ref=ccsearch&atype=html" target="_blank" rel="noopener noreferrer"></a>]
---
class:middle
<!-- estilos de usuarios -->
.large-image[]
.footnote[<a href="https://www.flickr.com/photos/97058136@N00/6343877598">"Uganda Bicycle Riding Styles"</a><span> by <a href="https://www.flickr.com/photos/97058136@N00">mightyboybrian</a></span> is licensed under <a href="https://creativecommons.org/licenses/by-nc/2.0/?ref=ccsearch&atype=html">CC BY-NC 2.0</a><a href="https://creativecommons.org/licenses/by-nc/2.0/?ref=ccsearch&atype=html" target="_blank" rel="noopener noreferrer" ></a>]
---
# power user
.large-image[]
---
# power user
* Conoce el producto muy bien
* Leyó el manual de usuario
* Puede configurar según el diseño proyectado
---
class:middle
.large-image[]
---
<!-- bike kids -->
.large-image[]
.footnote[<a href="https://www.flickr.com/photos/49258007@N03/16509577988">"Bicycle ride in Bani, Burkina Faso"</a><span> by <a href="https://www.flickr.com/photos/49258007@N03">IFPRI</a></span> is licensed under <a href="https://creativecommons.org/licenses/by-nc-nd/2.0/?ref=ccsearch&atype=html">CC BY-NC-ND 2.0</a><a href="https://creativecommons.org/licenses/by-nc-nd/2.0/?ref=ccsearch&atype=html" target="_blank" rel="noopener noreferrer"></a>]
---
# tinkerer
.center.image[]
---
# tinkerer
* Personaliza y modifica
* Conoce el manual del fabricante
* Puede intercambiar piezas, modificar, "pimpear" y mejorar según la estructura y funciones establecidos por el diseñador.
---
class:middle
<!-- fix bike-->
.large-image[]
.footnote[<a href="https://www.flickr.com/photos/21051491@N02/9419687542">"Fixing Bikes in Berlin - Fix-It Bike Night 1st August 2013"</a><span> by <a href="https://www.flickr.com/photos/21051491@N02">qubodup</a></span> is licensed under <a href="https://creativecommons.org/licenses/by/2.0/?ref=ccsearch&atype=html">CC BY 2.0</a><a href="https://creativecommons.org/licenses/by/2.0/?ref=ccsearch&atype=html" target="_blank" rel="noopener noreferrer"></a>]
---
<!-- bike haul -->
.large-image[]
.footnote[<a href="https://www.flickr.com/photos/94075184@N00/30613320308">"Pedicab Recycler"</a><span> by <a href="https://www.flickr.com/photos/94075184@N00">FotoGrazio</a></span> is licensed under <a href="https://creativecommons.org/licenses/by-nc-nd/2.0/?ref=ccsearch&atype=html">CC BY-NC-ND 2.0</a><a href="https://creativecommons.org/licenses/by-nc-nd/2.0/?ref=ccsearch&atype=html" target="_blank" rel="noopener noreferrer"></a>]
---
class:middle
.center.image[]
---
# designer
.center.image[]
---
# designer
* Le gusta hackear
* Tiene el valor de modificar
* Conoce al menos un sistema completo del dispositivo (eléctrico, mecánico, etc.)
* Genera cambios notables a la especificación del diseño esperada
* Utiliza producto para usos no esperados
---
class:middle
.large-image[]
---
<!-- circle bike dude -->
.center.image[]
.footnote[<a href="https://www.flickr.com/photos/27869077@N05/7444052000">"Circle Bike Dude ~ Chicago"</a><span> by <a href="https://www.flickr.com/photos/27869077@N05">Viewminder</a></span> is licensed under <a href="https://creativecommons.org/licenses/by-nc-nd/2.0/?ref=ccsearch&atype=html">CC BY-NC-ND 2.0</a><a href="https://creativecommons.org/licenses/by-nc-nd/2.0/?ref=ccsearch&atype=html" target="_blank" rel="noopener noreferrer"></a>]
---
class:center,middle,inverse
# <span style="font-size:7rem !important;">co<br>la<br>bo<br>ra<br>ci<br>ón
</span>
---
class:center,middle
# El diseñador no es ni solitario, ni genio, ni loco
.center[##(romanticismo)]
---
.large-image[]
.footnote[<a href="https://www.flickr.com/photos/74821492@N00/8077067563">"An Artist works on Clay Idols, Kumartuli (Kumortuli)"</a><span> by <a href="https://www.flickr.com/photos/74821492@N00">Rajesh_India</a></span> is licensed under <a href="https://creativecommons.org/licenses/by-nc-nd/2.0/?ref=ccsearch&atype=html">CC BY-NC-ND 2.0</a><a href="https://creativecommons.org/licenses/by-nc-nd/2.0/?ref=ccsearch&atype=html" target="_blank" rel="noopener noreferrer"></a>]
---
.large-image[]
.footnote[<a href="https://www.flickr.com/photos/68903436@N03/22464855812">"2015 Triangle Artists' Workshop (photo by Lior Tamim)"</a><span> by <a href="https://www.flickr.com/photos/68903436@N03">Triangle New York City</a></span> is licensed under <a href="https://creativecommons.org/publicdomain/mark/1.0/?ref=ccsearch&atype=html">CC PDM 1.0</a><a href="https://creativecommons.org/publicdomain/mark/1.0/?ref=ccsearch&atype=html" target="_blank" rel="noopener noreferrer"></a>]
---
class:center,middle
# Está bien ser un usuario
.center[##(apropiación)]
---
.large-image[]
.footnote[<a href="https://www.flickr.com/photos/37584375@N02/14486799132">"John Coltrane's A Love Supreme Re-envisioned - James Lavelle's Meltdown"</a><span> by <a href="https://www.flickr.com/photos/37584375@N02">Southbank Centre London</a></span> is licensed under <a href="https://creativecommons.org/licenses/by/2.0/?ref=ccsearch&atype=html">CC BY 2.0</a><a href="https://creativecommons.org/licenses/by/2.0/?ref=ccsearch&atype=html" target="_blank" rel="noopener noreferrer"></a>]
---
.large-image[]
.footnote[<a href="https://www.flickr.com/photos/17289005@N03/36266855192">"Tradin' Eights #3"</a><span> by <a href="https://www.flickr.com/photos/17289005@N03">Juan N Only</a></span> is licensed under <a href="https://creativecommons.org/licenses/by-nc-sa/2.0/?ref=ccsearch&atype=html">CC BY-NC-SA 2.0</a><a href="https://creativecommons.org/licenses/by-nc-sa/2.0/?ref=ccsearch&atype=html" target="_blank" rel="noopener noreferrer"></a>]
---
class:center,middle
# Compartir genera valor a todos
.center[##(open innovation)]
---
.large-image[]
.footnote[<a href="https://www.flickr.com/photos/87314818@N04/9128541139">"IMGP2790"</a><span> by <a href="https://www.flickr.com/photos/87314818@N04">Mananasoko</a></span> is licensed under <a href="https://creativecommons.org/licenses/by/2.0/?ref=ccsearch&atype=html">CC BY 2.0</a><a href="https://creativecommons.org/licenses/by/2.0/?ref=ccsearch&atype=html" target="_blank" rel="noopener noreferrer"></a>]
---
class:inverse
.large-image[]
.footnote[<a href="https://commons.wikimedia.org/w/index.php?curid=7480725">"File:Porter Value Chain.png"</a><span> by <a href="https://commons.wikimedia.org/w/index.php?title=User:Dinesh_Pratap_Singh&action=edit&redlink=1">Dinesh Pratap Singh</a></span> is licensed under <a href="https://creativecommons.org/licenses/by-sa/3.0?ref=ccsearch&atype=html" >CC BY-SA 3.0</a><a href="https://creativecommons.org/licenses/by-sa/3.0?ref=ccsearch&atype=html" target="_blank" rel="noopener noreferrer"></a>]
---
.large-image[]
.footnote[<a href="https://www.flickr.com/photos/78248060@N08/8941857075">"Adopt the Collaborative Economy Value Chain"</a><span> by <a href="https://www.flickr.com/photos/78248060@N08">Altimeter, a Prophet Company</a></span> is licensed under <a href="https://creativecommons.org/licenses/by-nc-sa/2.0/?ref=ccsearch&atype=html">CC BY-NC-SA 2.0</a><a href="https://creativecommons.org/licenses/by-nc-sa/2.0/?ref=ccsearch&atype=html" target="_blank" rel="noopener noreferrer"></a>]
---
class:middle
.large-image[]
.footnote[<a href="https://www.flickr.com/photos/38869431@N00/3141561416">"Freecycling cables, ipod stuff++"</a><span> by <a href="https://www.flickr.com/photos/38869431@N00">juhansonin</a></span> is licensed under <a href="https://creativecommons.org/licenses/by/2.0/?ref=ccsearch&atype=html">CC BY 2.0</a><a href="https://creativecommons.org/licenses/by/2.0/?ref=ccsearch&atype=html" target="_blank" rel="noopener noreferrer"></a>]
---
class:center,middle
# Tecnifica al usuario
.center[]
---
.large-image[]
---
.large-image[]
.footnote[ "It's alive!" by dam is licensed with CC BY 2.0. To view a copy of this license, visit https://creativecommons.org/licenses/by/2.0/ ]
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