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literatur.bib
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literatur.bib
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@BOOK{Baeumle-Courth2004,
AUTHOR = {Baeumle-Courth, Peter AND Nieland, Stefan AND Schröder, Hinrich},
YEAR = {2004},
TITLE = {Wirtschaftsinformatik - },
EDITION = {},
ISBN = {978-3-486-27608-4},
PUBLISHER = {Oldenbourg Verlag},
ADDRESS = {München},
}
@BOOK{Torvalds2001,
AUTHOR = {Torvalds, Linus AND Diamond, David},
YEAR = {2001},
TITLE = {Just for Fun. - Wie ein Freak die Computerwelt revolutionierte.},
EDITION = {1. Aufl.},
ISBN = {978-3-446-21684-6},
PUBLISHER = {Hanser},
ADDRESS = {München},
}
@BOOK{Kaiser2009,
AUTHOR = {Kaiser, Thomas},
YEAR = {2009},
TITLE = {Top-Platzierungen bei Google und Co. - Neukundengewinnung mit Suchmaschinenoptimierung und GoogleAdwords},
EDITION = {1. Aufl.},
ISBN = {978-3-938-35849-8},
PUBLISHER = {BusinessVillage GmbH},
ADDRESS = {Göttingen},
}
@BOOK{Alby2007,
AUTHOR = {Alby, Tom AND Karzauninkat, Stefan},
YEAR = {2007},
TITLE = {Suchmaschinenoptimierung - Professionelles Website-Marketing für besseres Ranking},
EDITION = {2. aktualisierte Auflage},
ISBN = {978-3-446-41027-5},
PUBLISHER = {Hanser Verlag},
ADDRESS = {München, Wien},
}
@BOOK{Gutheim2008,
AUTHOR = {Gutheim, Philipp},
YEAR = {2008},
TITLE = {Der Webdesign-Praxisguide - Professionelle Konzeption von der Planung bis zur Promotion},
EDITION = {1. Aufl.},
ISBN = {978-3-540-77081-7},
PUBLISHER = {Springer},
ADDRESS = {Berlin, Heidelberg},
}
@BOOK{Kester2006,
AUTHOR = {Kester, Manuel},
YEAR = {2006},
TITLE = {Affiliate-Marketing für B2C-Online-Shops - Grundlagen, Methoden und Ausprägungen in der Praxis},
EDITION = {1. Aufl.},
ISBN = {978-3-833-45113-3},
PUBLISHER = {BoD – Books on Demand},
ADDRESS = {Norderstedt},
}
@BOOK{Tuten2008,
AUTHOR = {Tuten, Tracy L.},
YEAR = {2008},
TITLE = {Advertising 2.0 - Social Media Marketing in a Web 2.0 World},
EDITION = {},
ISBN = {978-0-313-35296-6},
PUBLISHER = {Greenwood Publishing Group},
ADDRESS = {Westport},
}
@MISC{gabler:standardsoftware,
author = {{Gabler Wirtschaftslexikon}},
title = {{Stichwort: Standardsoftware, Abruf am 10.05.2013}},
year = {2013},
howpublished={\url{http://wirtschaftslexikon.gabler.de/Archiv/56391/standardsoftware-v6.html}}
}
@MISC{gabler:individualsoftware,
author = {{Gabler Wirtschaftslexikon}},
title = {{Stichwort: Individualsoftware, Abruf am 11.05.2013}},
year = {2013},
howpublished={\url{http://wirtschaftslexikon.gabler.de/Archiv/76672/individualsoftware-v6.html}}
}