diff --git a/app/brave_command_ids.h b/app/brave_command_ids.h
index 129a36aab867..bbaf390b8ac3 100644
--- a/app/brave_command_ids.h
+++ b/app/brave_command_ids.h
@@ -138,6 +138,8 @@
 // Adblock (user-defined cosmetic filters)
 #define IDC_ADBLOCK_CONTEXT_BLOCK_ELEMENTS 56351
 
+#define IDC_SHOW_APPS_PAGE 56352
+
 #define IDC_BRAVE_COMMANDS_LAST 57000
 
 #endif  // BRAVE_APP_BRAVE_COMMAND_IDS_H_
diff --git a/browser/ui/brave_browser_command_controller.cc b/browser/ui/brave_browser_command_controller.cc
index 1090d9ef199d..72ac8e2c8156 100644
--- a/browser/ui/brave_browser_command_controller.cc
+++ b/browser/ui/brave_browser_command_controller.cc
@@ -275,6 +275,9 @@ void BraveBrowserCommandController::InitBraveCommandState() {
   UpdateCommandEnabled(IDC_COMMANDER, commander::IsEnabled());
 #endif
 
+  UpdateCommandEnabled(IDC_SHOW_APPS_PAGE,
+                       !browser_->profile()->IsPrimaryOTRProfile());
+
   UpdateCommandEnabled(IDC_BRAVE_BOOKMARK_BAR_SUBMENU, true);
 
   UpdateCommandEnabled(IDC_TOGGLE_VERTICAL_TABS, true);
@@ -656,6 +659,9 @@ bool BraveBrowserCommandController::ExecuteBraveCommandWithDisposition(
       brave::ToggleCommander(base::to_address(browser_));
 #endif
       break;
+    case IDC_SHOW_APPS_PAGE:
+      brave::ShowAppsPage(&*browser_);
+      break;
     case IDC_WINDOW_GROUP_UNGROUPED_TABS:
       brave::GroupUngroupedTabs(&*browser_);
       break;
diff --git a/browser/ui/brave_pages.cc b/browser/ui/brave_pages.cc
index 81779b8b904e..f5e8351be9fb 100644
--- a/browser/ui/brave_pages.cc
+++ b/browser/ui/brave_pages.cc
@@ -92,4 +92,8 @@ void ShowWalletSettings(Browser* browser) {
   ShowSingletonTabOverwritingNTP(browser, GURL(kWalletSettingsURL));
 }
 
+void ShowAppsPage(Browser* browser) {
+  ShowSingletonTabOverwritingNTP(browser, GURL(chrome::kChromeUIAppsURL));
+}
+
 }  // namespace brave
diff --git a/browser/ui/brave_pages.h b/browser/ui/brave_pages.h
index 8fe518460d06..1e18e3716417 100644
--- a/browser/ui/brave_pages.h
+++ b/browser/ui/brave_pages.h
@@ -27,6 +27,8 @@ void ShowShortcutsPage(Browser* browser);
 void ShowBraveTalk(Browser* browser);
 void ShowFullpageChat(Browser* browser);
 
+void ShowAppsPage(Browser* browser);
+
 }  // namespace brave
 
 #endif  // BRAVE_BROWSER_UI_BRAVE_PAGES_H_
diff --git a/browser/ui/toolbar/app_menu_icons.cc b/browser/ui/toolbar/app_menu_icons.cc
index dad2f24b1587..77c0c30f035a 100644
--- a/browser/ui/toolbar/app_menu_icons.cc
+++ b/browser/ui/toolbar/app_menu_icons.cc
@@ -106,6 +106,7 @@ const std::map<int, const gfx::VectorIcon&>& GetCommandIcons() {
           {IDC_OPEN_GUEST_PROFILE, kLeoUserCircleIcon},
           {IDC_NAME_WINDOW, kLeoEditBoxIcon},
           {IDC_COMMANDER, kLeoArrowSmallRightIcon},
+          {IDC_SHOW_APPS_PAGE, kLeoGrid04Icon},
           {IDC_PERFORMANCE, kLeoNetworkSpeedFastIcon},
           {IDC_DEV_TOOLS, kLeoCodeIcon},
           {IDC_TASK_MANAGER, kLeoWindowBinaryCodeIcon},
diff --git a/browser/ui/toolbar/brave_app_menu_model.cc b/browser/ui/toolbar/brave_app_menu_model.cc
index 29ca27e68436..0c4dae8d717e 100644
--- a/browser/ui/toolbar/brave_app_menu_model.cc
+++ b/browser/ui/toolbar/brave_app_menu_model.cc
@@ -67,9 +67,7 @@ BraveAppMenuModel::BraveAppMenuModel(
     Browser* browser,
     AppMenuIconController* app_menu_icon_controller,
     AlertMenuItem alert_item)
-    : AppMenuModel(provider, browser, app_menu_icon_controller, alert_item)
-{
-}
+    : AppMenuModel(provider, browser, app_menu_icon_controller, alert_item) {}
 
 BraveAppMenuModel::~BraveAppMenuModel() = default;
 
@@ -287,6 +285,14 @@ void BraveAppMenuModel::BuildMoreToolsSubMenu() {
     need_separator = false;
   }
 
+  if (!browser()->profile()->IsOffTheRecord()) {
+    if (auto index =
+            more_tools_menu_model->GetIndexOfCommandId(IDC_NAME_WINDOW)) {
+      more_tools_menu_model->InsertItemWithStringIdAt(
+          *index + 1, IDC_SHOW_APPS_PAGE, IDS_IDC_SHOW_APPS_PAGE);
+    }
+  }
+
 #if BUILDFLAG(ENABLE_COMMANDER)
   if (auto index =
           more_tools_menu_model->GetIndexOfCommandId(IDC_NAME_WINDOW)) {
diff --git a/browser/ui/toolbar/brave_app_menu_model_browsertest.cc b/browser/ui/toolbar/brave_app_menu_model_browsertest.cc
index 55855e7f6849..2361222f3a2f 100644
--- a/browser/ui/toolbar/brave_app_menu_model_browsertest.cc
+++ b/browser/ui/toolbar/brave_app_menu_model_browsertest.cc
@@ -208,7 +208,7 @@ IN_PROC_BROWSER_TEST_F(BraveAppMenuModelBrowserTest, MenuOrderTest) {
 
   std::vector<int> more_tools_in_order = {
       IDC_ADD_NEW_PROFILE, IDC_OPEN_GUEST_PROFILE, IDC_SHOW_BRAVE_SYNC,
-      IDC_DEV_TOOLS,       IDC_TASK_MANAGER,
+      IDC_SHOW_APPS_PAGE,  IDC_DEV_TOOLS,          IDC_TASK_MANAGER,
   };
 
   if (!syncer::IsSyncAllowedByFlag()) {
@@ -259,6 +259,12 @@ IN_PROC_BROWSER_TEST_F(BraveAppMenuModelBrowserTest, MenuOrderTest) {
                                       commands_disabled_for_private_profile);
   CheckHelpCommandsAreInOrderInMenuModel(private_browser,
                                          help_commands_in_order);
+
+  // SHOW_APPS_PAGE isn't available in incognito
+  more_tools_in_order.erase(
+      std::remove(more_tools_in_order.begin(), more_tools_in_order.end(),
+                  IDC_SHOW_APPS_PAGE),
+      more_tools_in_order.end());
   CheckMoreToolsCommandsAreInOrderInMenuModel(private_browser,
                                               more_tools_in_order);
 
diff --git a/components/resources/commands.grdp b/components/resources/commands.grdp
index 4674234e2496..95682602f8af 100644
--- a/components/resources/commands.grdp
+++ b/components/resources/commands.grdp
@@ -516,6 +516,9 @@
     <message name="IDS_IDC_SWAP_SPLIT_VIEW" desc="The label of the 'Swap split view' tab context menu item">
       Swap Tab Positions
     </message>
+    <message name="IDS_IDC_SHOW_APPS_PAGE" desc="The label of the 'Show Apps' menu item">
+      Show Apps
+    </message>
   </if>
   <if expr="not use_titlecase">
     <message name="IDS_IDC_COMMANDER">
@@ -533,5 +536,8 @@
     <message name="IDS_IDC_SWAP_SPLIT_VIEW" desc="The label of the 'Swap split view' tab context menu item">
       Swap tab positions
     </message>
+    <message name="IDS_IDC_SHOW_APPS_PAGE" desc="The label of the 'Show Apps' menu item">
+      Show apps
+    </message>
   </if>
 </grit-part>
diff --git a/components/vector_icons/BUILD.gn b/components/vector_icons/BUILD.gn
index 48f81788b8c4..53fa9dce6922 100644
--- a/components/vector_icons/BUILD.gn
+++ b/components/vector_icons/BUILD.gn
@@ -49,6 +49,7 @@ aggregate_vector_icons("brave_components_vector_icons") {
     "leo_folder_exchange.icon",
     "leo_folder.icon",
     "leo_fullscreen_on.icon",
+    "leo_grid04.icon",
     "leo_heart_filled.icon",
     "leo_heart_outline.icon",
     "leo_help_outline.icon",