diff --git a/lib/kamal/utils.rb b/lib/kamal/utils.rb
index ab8dd50e..58daaa91 100644
--- a/lib/kamal/utils.rb
+++ b/lib/kamal/utils.rb
@@ -12,6 +12,8 @@ def argumentize(argument, attributes, sensitive: false)
         attr = "#{key}=#{escape_shell_value(value)}"
         attr = self.sensitive(attr, redaction: "#{key}=[REDACTED]") if sensitive
         [ argument, attr ]
+      elsif value == false
+        [ argument, "#{key}=false" ]
       else
         [ argument, key ]
       end
diff --git a/test/utils_test.rb b/test/utils_test.rb
index e292e980..a8fa0797 100644
--- a/test/utils_test.rb
+++ b/test/utils_test.rb
@@ -2,8 +2,8 @@
 
 class UtilsTest < ActiveSupport::TestCase
   test "argumentize" do
-    assert_equal [ "--label", "foo=\"\\`bar\\`\"", "--label", "baz=\"qux\"", "--label", :quux ], \
-      Kamal::Utils.argumentize("--label", { foo: "`bar`", baz: "qux", quux: nil })
+    assert_equal [ "--label", "foo=\"\\`bar\\`\"", "--label", "baz=\"qux\"", "--label", :quux, "--label", "quuz=false" ], \
+      Kamal::Utils.argumentize("--label", { foo: "`bar`", baz: "qux", quux: nil, quuz: false })
   end
 
   test "argumentize with redacted" do