Skip to content

Latest commit

 

History

History
65 lines (40 loc) · 1.69 KB

README.md

File metadata and controls

65 lines (40 loc) · 1.69 KB
Raw

Brand Identity

axol.io colors, logos, and overall branding guidelines. Baps Patil

brand cover photo

Colors

color palette

  • Axol Coral: #FFCD9C
  • Decentralized Coral: #E58476
  • CryptoWave Sky: #58A1C6
  • Crypto Frost: #FDFFF9
  • Node Indigo: #28338B
  • Shadow Blockchain: #151A00

Typography

typography guideline

Font: Plus Jakarta Sans

Logos

See /assets/logos/ for all PNG and SVG variations

Typically these are used for simpler light/dark logos:

high level logo guideline

Here is a birds-eye view of the catalogue of choices:

high level catalogue view

Imagery / Generatives

generative recraft imagery

We use recraft.ai to generate imagery using these prompts:

Style: Plastic 3D
Color Palette: Choose all Axol.io brand colors.
Prompts:
a [subject], with a [flora] in a flat design style in the style of simple shapes and a colorful background, behind there's [background environment, optional]
subject = axolotl, paper airplane
flora = Agave plant, ferns, chillies, cactus, cacti
background environment = greenery, clouds, mountains, or combination of these

See /assets/imagery/ai/ and examine the filenames to see the prompts we used for each example

Patterns

patterns guideline

We like the 'friendly shapes'. See /assets/imagery/patterns

Backgrounds

backgrounds test

We use 'tech-vectors'. See /assets/imagery/backgrounds