AIP 93: Community and Marketing Initiatives

[0xtra]

Summary

This proposal requests 175K AST funding for comprehensive Community and Marketing initiatives including:

• $4K for tools and subscriptions
• $5K for event attendance
• $2K for AirSwap merchandise
• $10K for community and media campaigns

These initiatives aim to enhance community engagement, visibility, and brand awareness, contributing to AirSwap's growth in the evolving landscape of decentralized finance. Any unused funds will remain in the Marketing Safe for future initiatives.

Specification

Tools and Subscriptions
$4,000: Covers yearly expenses associated with tools and subscriptions for community management and social media verifications, including:

• Typefully - $348.00/year
• Calendly - $576.00/year
• Discord Bots - $49.90/year
• X Gold Verification - $2,518.74/year
• Meta Verification - $250.00/year

Events Attendance
$5,000: Covers tickets and expenses for 4 AirSwap Representatives at NFT Paris.

AirSwap Merchandise
$2,000: Budget for merchandise, including T-shirts, caps, and stickers.

AirSwap Community and Media Campaigns
$10,000: Allocates funds for up to 5 campaigns, focusing on promoting AirSwap NFT Marketplaces in Q1. The goal is to create a comprehensive campaign that drives adoption of AirSwap NFT Marketplaces.

The AirSwap NFT Marketplaces campaign strategy revolves around education through informative content, community engagement via user-driven campaigns, strategic partnerships with influencers and NFT projects, and maintaining a continuous feedback loop for iterative improvements.

Some examples of campaigns that could be implemented:

• Sponsored Posts: Run targeted ads to increase brand visibility.
• Engagement Contests: Interactive contests and quests to encourage engagement with AirSwap for a chance to win rewards like AirSwap NFTs.
• Discord/Telegram Campaigns: Foster community engagement through targeted campaigns within popular crypto and NFT-focused communication channels.
• Ambassador Program: Establish an ambassador program rewarding users for promoting and educating others about AirSwap.
• Sponsored Streams: Support live streaming events where users can explore or interact with the platform, answer questions, and provide insights.

We will measure success by the following metrics:

• Number of NFT Marketplace Customers
• Amount of NFT Trading Volume

Rationale

Growth requires diverse community marketing initiatives, fostering engagement and brand awareness. Tools and subscriptions ensure seamless communication, while event attendance, sponsorships, merchandise, and media campaigns contribute to a vibrant and active AirSwap community. These initiatives align with our strategic goals, promoting AirSwap in key events and creating impactful content for sustained growth.

Copyright

All proposals are public domain via CC0.